Camera:
For the majority of the video, particularly the narrative scenes of the couple together the shots are filmed on a hand held camera and are following the couple around, this allows the video to be more realistic as when the shots are slowed down it has a better affect. Whilst the female character is dancing the camera seems to be in the same place for most of it but pans in order to follow her movement around the room. Some low angles are also used in the dance scenes which gives her the illusion of being high up when he jumps or dances.Editing:
Whilst the couple are together the shots are more slow pace and longer in order to show the ease they have when they're together. Then when the male character leaves it feels a lot more intense with the use of fast pace editing and shorter shots, which shows the fear and upset they both have with being apart from each other. Theres a fade edited used when the male character is leaving which represents the time thats passing from the characters being together then to them being apart.
Mis-En-Scene:
The lighting used throughout is almost always dark, the only occasion when the lighting is slightly brighter is when the female character is being filmed which gives her a sense of innocence compared to the male as he's the one that has left the relationship. The dance scene is dark and smokey with two spot lights which is later revealed are used to represent the car when the male character is driving. The affect of the dance scene being dark and smokey allow the female's silhouette to be shown and this is also shown as she's wearing a flowy dress, her body is outlined making each movement significant. The floating and jumping dance moves she does mainly occur when she's with the male character which may be used to represent her being 'high' which also relates to the drug references throughout the song when the lyrics state 'smoke a little weed..'. Finally towards the end of the song as the characters reunited red confetti is used to represent the happiness and love the couple have for each other.Sound:
Sound isn't a significant part of the music video, there aren't any sound effects or natural sound. Only the song itself is played throughout. At the end of the video when the song ends silence is used which draws the audiences attention on the couple and on them kissing as this is one of the most important parts of the video.
Representation:
The two characters as a couple are represented as having quite a difficult relationship, it isn't made obvious why the characters are away from each other so much but we can see their relationship as a whole is that they are in love as they both don't want to be apart and are very tactile when they are together. The male character looks like the one that finds it easier to leave the relationship as he's the one coming back at the start and he's the one that leaves half way through. Therefore the woman looks more affectionate and innocent as he;s the one hurting her when he leaves each time.Target Audience:
I would predict the target audience of the song is mainly teenagers or young adults as it's the type of music that is associated with clubbing. This is shown in the video itself by the couple being young and through the references to drugs and the visuals being them together and kissing which may relate to a lot of young people and young couples, particularly people in love perhaps in a long distance relationship.
Performance and Narrative:
The video itself is both narrative; as there are clips of the couple that related to the lyrics 'Say you'll never let me go' relating to the part of the video when the character leaves. Additionally the video is also performance based as the female character is also dancing throughout. The dance she does related to the narrative and expresses her feelings, when he leaves the dance moves are a bit slower and smaller however when they;re reunited she dances a lot quicker and jumps around as if to show her happiness to be back with him.
No comments:
Post a Comment