Music Video Distribution

Social Networking Sites

Social networking sites such as Twitter and Facebook are an easy way to access music videos, particularly new releases. If someone were to follow an artist they would be notified when a new song was released which means they wouldn't miss it. Another good feature of social networking sites is that it is easy to share a link with others meaning the video should get more publicity and views. These sites are particularly effective for artists with a smaller fan base or new artists as it allows them to share their music with their friends and family and then they can share with their friends etc, its also free which makes the process a lot easier. The only downside to it is that it's more a way of advertising and sharing the music rather than downloading it, meaning it can't be listened to/watched on the go without internet however it can share the details to allow people to download it.
An example of the success of this is the music video "Fivers" by Indigo Palace, this is a song by a new musical collective in 2016 that was shared on all forms of social networking and due to the shares and popularity it allowed them to get over a thousand views on YouTube.

YouTube


YouTube is one of the most popular websites today, and is a huge source for finding both new and old music videos from a variety of artists and genres. Just like social media websites, if someone was to subscribe to an artists channel they are able to get notified when a new video is uploaded, meaning they won't miss out on new content, and again it is easy for them to then share the video with friends by copying the link. Another advantage, of YouTube is that its completely free to subscribe to artists and to watch videos. However just like social media, this is predominately just a way to watch and share but not to enjoy on the go, meaning it can't be downloading and can only be used with wifi or mobile data so perhaps making it less accessible than a website that allows the purchase of music videos.
The most well known example of music videos on YouTube is "Gangnam Style" by Psy, This video currently has over 2 billion views, showing the power YouTube has on reaching a mass audience.

Music video channels

Music video channels such as MTV and 4Music are an easy way to listen to music and watch the videos for the songs on TV. Its one of the more traditional ways of accessing music videos, MTV dates back to 1981 when the first video was aired. Although this is a good way to access new videos that have been released, airing programs such as the current charts. However a main disadvantage of music video channels is that you're unable to choose which song it is you're wanting to listen to and are unable to pause the song or rewind it or listen to it again. It also isn't a portable way of consuming music and cannot be downloaded or enjoyed whilst travelling, only at home which could make it difficult. On the other hand it can be enjoyed by a wide range of people as there are different channels and programmes within the channels that cater to people with different music interests, including 4Music's The A-List Playlist which focuses on the top music videos currently, compared to 4Music's Trending Live which not only plays new videos but also discusses celebrity news and gossip.

iTunes

Created in 2001, iTunes has continued to be a popular form of music distribution. Although originally  iTunes focused on song and album download, videos are also available including music videos, TV programmes and also movies. The app available on Apple products allows consumers to pay for music videos which then download automatically to their iTunes library, making it easy to access this product on all forms of Apple devices including iPhones, iPods and Mac computers. The main advantage of this is the variety of accessibility, although it isn't free it's easy to pay once and listen anywhere for free without Wifi. A disadvantaged of this app is that it's only available on Apple products and there isn't anything that's particularly similar for other devices. Another good thing about iTunes is that it is very up to date with current charts and trending songs which means it is one of the first music distribution methods to release songs, making them available to download straight away.


Official artists websites

Artists websites is a good way of consuming the new releases from particular artists, the websites can be accessed on most devices easily and are usually free to be able to watch online. On some websites like Beyonce's there is an option to watch her videos online and also an option to buy the video to be able to watch without internet. A positive about this technique is that the artist will upload the videos pretty soon after release meaning they're up to date with new music. However a negative about official websites is that at times a certain software would need to be downloaded to watch the video which may not be available for some people, additionally it can be a risk at times knowing whether the website is official and if it isn't it could lead to virus' or money being taken by choosing to buy a video that isn't legit.

Analysis of Primadonna - Marina and the Diamonds

Primadonna - Marina and the Diamonds

Camera:

This video includes a lot of close up shots of the main character in order to keep the focus on her throughout the whole video as ‘primadonna’ which implies that she thinks everything is about her and he more importance than a regular person. In addition, the main character also is aware of how attractive she is therefore the use of ‘seductive’ angles are used throughout to attract the audience to looking at her in that way.

Editing:

Some of the shots are filmed with a filter on them, which adds to the vintage feeling of the video that also goes with the location, costume and her hair and makeup look. There are a few clips that are black and white which again links in with the feeling that the video has a 50’s sense with the mis-en-scene that is included. The pace of the video feels very fast, short clips are used which means the video doesn’t drag and keeps it all quite exciting as its always changing.

Mis-en-scene:

The main colour used throughout is pink which adds to the girly feeling of the video and keeps it very innocent and feminine as that’s the character they’re trying to represent. The location and props indicate the luxury and wealth behind the song, including props such as chandeliers which make the character seem very spoilt and rich in her lifestyle. Every shot that contains a character is just her, there are no other people featured in the video which in itself just shows the message of the song is that this girl thinks the world revolves around her and sees herself as above everyone else in society. Her overall image is very glamourous and luxurious portrayed through her outfits and hair and makeup and it’s all kept girly and modern through the pink and the use of the heart on her face.

Sound:

Sound isn’t used predominantly throughout apart from the track which is lip synced by the artist in the video.

Representation:

The girl in the video is represented as being selfish and spoilt through the use of the lyrics of the song and the props and location the video is set in. Although these traits are negative, people wouldn’t hate her and are likely to be in awe of her due to her luxurious lifestyle and the way she doesn’t have much care or worry about life or money.

Target Audience:

The target audience for this video would probably be young females and this is shown through the use of pink and as the artist is also a young female they may feel they can relate to her and how she feels she’s the most important.

Performance and Narrative:

There isn’t much narrative throughout, no storyline takes place. She just performs the song and the feeling of the song is portrayed through her actions, facial expressions and the location and props used.

Release Forms

Here are the official release forms of all the performers in our music video. The forms prove i have been given consent to have them in my video and that they are happy for me to put clips of them on my Blog and on Youtube.

Initial Ideas Mind Map

Initial ideas mood board